If Digg had completed a competitive analysis grid shortly before it relaunched in 2010, what factors would you have place on the vertical axis of the grid and what companies would you have compared Digg against? To what degree do you think Digg would have favorably compared to its competitors?
Step-By-Step Solution
3.Answer: This is a good question for an individual or class assignment. Factors that may have gone on the vertical axis of the competitive analysis grid include: site design, site functionality, user benefits, stickiness, viral effect, percent uptime, and strength of brand. If Digg had compared itself against sites such as Facebook and Twitter, it would hot have compared favorably.
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