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“Because they are dynamic and because they have great growth possibilities, the multinational markets are likely to be especially rough-and-tumble for the external business.” Discuss.
Answer:
The attractive growth and profit opportunities in multinational markets tend to draw the more aggressive marketers into competition. Whereas, a company may have virtually no competition in its home market, it may be competing with three or four major firms in the multinational market. National interest gives preferential treatment of various types to firms from member nations and intensifies the normal market competition.
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