What could Netflix have done differently to ensure Qwikster's success? Why or...

Question:

What could Netflix have done differently to ensure Qwikster's success? Why or why not?

Deep understanding of Netflix and Qwikster

Qwikster could not be failed if Netflix had taken care of some micro things. Netflix had not followed some necessary steps needed for marketing and promotion of Qwikster.

Answer and Explanation:

Netflix could have done the given things to guarantee Qwikster's prosperity:

1) They should have offered some reward to existing customers and attract them to use both Netflix and Qwikster.

2) Netflix has been a brand since 1997. In order to keep consumers at ease with the change. Netflix should not completely change its name rather they could make sub-companies such as Netflix streaming and Netflix DVDs.

3) Netflix should have used the same website for both the services.

4) In case, the same website was not possible then both sites could be used to promote each other.

5) They should have announced Price hike by saying that there are price and service split and not any company split. Then there should have a chance of losing fewer customers.