Describe how the automobile, telecommunications, and real estate companies have transformed some of their products or services in targeting the elderly market.
Automobiles:
Most seniors are starting to live a healthier lifestyle to live longer, they are also getting wealthier as time goes by. They also like to stay on the road longer as most of them like to stay active. In America, from 1989 to 2013, spending by consumers aged 65 to 74 surged 18 percent while outlays by those over age 75 increased 15 percent, according to a recent analysis by the New York Times. As the automotive industry saw the influx of seniors purchasing cars today so they added new safety features for the seniors to stay at the wheel longer and compelling them to trade up to newer models. Active braking has started to come standard on many vehicles, alongside blind-spot warnings and sensors that keep cars from drifting out of a lane.
Telecommunication:
When it comes to marketing to the senior class, one of the best channels is mobile. It's easy to assume that mobile is for the tech-obsessed millennial. However, seniors value their phones as much as the younger people - they simply use it in a different way. The number one motivation of seniors for using a mobile device is keeping in touch with family. The second most important reason is shopping and finding bargains. The telecommunication industry is now adding features that will help the older users like Free tools, tips, and advice. Community resources and lifestyle hubs are also available in mobile phones to help the older users. They also keeping mobile features simple and specific.
Real Estate:
More seniors are opting to age in place than ever before. So when it was time to retire, there was little chance that a sedate retirement community would make a suitable destination for the active older generations. Real Estate markets now have an increased listing of senior housings to cater them. Senior housings are modified to support aging in place from leading aging and senior living experts and valuable resources for ensuring the safety of the home for older adults. Real Estates marketers remodel houses to cater to aging needs and difficulties, adding electric stair lifts or elevators to increase accessibility and diminish mobility of seniors.
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