MGMT 478 Malcom Christie University Baidu Co Case Analysis Questions
MGMT 478 Malcom Christie University Baidu Co Case Analysis Questionsstatic/image/hrline/1.gif
Case 2 (Baidu) 1.How and why have Baidu’s business model and customers changed over time? 2.Which business?level strategy is Baidu using? Provide at least two examples of how Porter’s five forces are affecting the firm and its strategy. 3.What has been the most powerful incentive for Baidu’s international expansion, and what benefits is the firm enjoying from its global growth? 4.Would you characterize Robin Li Yanhong, chairman and CEO of Baidu, as an entrepreneur? Explain your answer.
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