描述全球营销人员在进行研究时对研究方法的考虑和调整。
Describe the global marketers considerations and adjustments of research methodologies when conducting research.Expert Answer[*]
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Global marketing is the process of adapting the research methodologists of your organization to the variations and conditions of other countries. Global marketing does not just involve selling a product or a service but it is a complete process of planning, staffing, adapting, and promoting the products worldwide.A few considerations that are to be taken care of by any company are:Stay well informed about the market:The moment any company decides to extend marketing, it is very necessary to know the context of where a company is going to operate. There are behaviors and norms set for different localities that deals with marketing strategies. It is necessary to know how the market is going to respond to every marketing strategy used.Paper down a marketing plan:Altering a language is not the only factor that leads to global success. It is necessary to form a marketing plan that is not only consistent but also customized as per the local needs. A marketing plan should consist of all of the actions that are going to be executed in the future. However, the first step should be to identify the objectives and goals.Consistency and powerful brand culture:Any company looking out for global marketing needs to consider consistency and strong brand culture so that the customers feel familiar with the products offered and hence that should be the priority for any company. Brand structure highly reflects the brand culture. There could be severe damage if there is any compromise made to the brand structure.It is necessary to tailor-fit an approach and make certain adjustments when a company decides to market globally:Regionalize the communication:It is relevant to know the cultural barriers and adjust the communication accordingly. It is also very important to know the cultural references to create a better-personalized experience for the customers.Focus more on internal information:Many companies rely on third-party data to understand the decision making but it is necessary to formulate internal data as the internal staff is usually more familiar with the products or services being offered. Internal data ensures there is a strong fit between the product and the market.
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