全球营销人员为何要关注各种形式的知识产权侵权
1-why should global marketers be concerned by the various kinds of infringement on intellectual property2-briefly explain the meaning of expropriation ,confiscation ,nationalization .what options are available for global companies to mitigate potential risks such as these ,posed by a foreign governmentstatic/image/hrline/1.gif
ANS 1. Intellectual property comes in numerous formats, together with logos, copyrights, and patents. whereas most giant businesses have created and maintained social control on an oversized property portfolio, several little or medium-sized enterprises (SMEs) wait too long into their development to urge serious regarding property protection. you wish to be proactive with property within the early stages of your business, however, protection alone will price loads of cash in managing lawyers specialized within the house.
Owning property helps you defend from others victimization one thing identical or kind of like your creation, complete or product, and may additionally produce new sources of revenue do you have to need to license your merchandise or services bent on third parties. while not protection, you may find yourself disbursement loads more cash in defensive against some other person or maybe rebranding, and miss out on industrial opportunities.
Like any field, the property itself is being noncontinuous by new technologies. One example may be a company referred to as atomic number 69 Cloud, which assists with managing property filings in order that it's straightforward to remain up to now with deadlines on once sure documents should be filed and to take care of vital registrations.Another example is NPER, which utilizes the blockchain to document property possession and licensing through a public ledger, and permits the community to primarily score the strength of property during a method that the U.S. Patent and Trademark workplace doesn't presently ask for to try to through its approval method.These are simply many samples of technologies seeking to strengthen the present property house, and there's possible to be even additional enhancements within the close to future.ANS 2. Expropriation refers to governmental action to divest an overseas company or investor If no compensation is provided, the action is remarked as confiscation. Nationalization is usually broader in scope than expropriation; it happens once the govt takes control of some or all of the enterprises during a specific business.Expropriation is that the seizure of foreign assets by a government with payment of compensation to the homeowners. In different terms, it's involuntary transfer of property, with compensation, from an in-camera owned firm to a number country government. arrogation might generate some funds for the homeowners. However, procedures to induce paid from the govt are generally drawn-out and therefore the final quantity remains low. what is more, if no compensation is paid, conflicts might erupt between the host country and therefore the country of the taken firm. Also, arrogation will refrain different firms from finance within the involved country.Confiscation is another sort of possession risk kind of like arrogation, except compensation. it's the involuntary transfer of property, no compensation, from an in-camera owned firm to a number country government. In seizure, companies don't receive any funds from the government. Thereby, it represents an additional risky scenario for foreign companies. Some industries are additional at risk of seizure than others due to their importance to the host countries and their lack of ability to shift operations. Sectors like mining, energy, public utilities, and banking are targets of such government actions.
Other government action-related risks are less dangerous however additional common like boycott, sabotage. once facing a shortage of foreign currency, the government, sometimes, makes an attempt to manage the movement of capital in and out of the country. Often, exchange controls are levied by selection against sure merchandise or firms. Exchange controls limit the importation of products in order that companies can be confronted with difficulties in their regular transactions. Severe restrictions on import is a motive for a foreign company to finish off. Governments may additionally raise the rate applied to foreign investors so as to manage them and their capital. Government might implement a control system. Such management uses to derive from a sensitive political scenario. as an example, social pressure might lead to a sort of worth standardization for explicit sectors like food, transportation, fuel, and care.Political risks like arms conflicts, struggle might have an effect on all companies within the country equally. For that reason, they're referred to as macro-political risks. Unlike, nationalization, strikes, arrogation might have an effect on solely one or two and specific firm, they're named small political risks.
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